{"id":2148,"date":"2024-01-12T09:42:58","date_gmt":"2024-01-12T09:42:58","guid":{"rendered":"https:\/\/wlpinnovation.pt\/portfolio\/cnn-portugal-marcas-com-historia-ep-6-licor-beirao-2\/"},"modified":"2024-04-10T10:57:53","modified_gmt":"2024-04-10T10:57:53","slug":"cnn-portugal-marcas-com-historia-ep-6-licor-beirao-2","status":"publish","type":"portfolio","link":"https:\/\/wlpinnovation.pt\/en\/portfolio\/cnn-portugal-marcas-com-historia-ep-6-licor-beirao-2\/","title":{"rendered":"CNN Portugal | Marcas com Hist\u00f3ria &#8211; Ep.6 | Licor Beir\u00e3o"},"content":{"rendered":"<p><strong>Epsiode 6 &#8211; Licor Beir\u00e3o<\/strong><\/p>\n<p>In the sixth episode of &#8220;Marcas com Hist\u00f3ria&#8221; we visit Lous\u00e3 and the almost century &#8211; old brand, Licor Beir\u00e3o. Lous\u00e3 and Licor Beir\u00e3o are inseparable, just as the Redondo family and the company that has remained with them for four generations.  <\/p>\n<p>Talking about this brand is not just discussing successful business, leaders nationally acclaimed and exporters of reference. Licor Beir\u00e3o is the story of a true advertising genius, someone ahead of their time: Jos\u00e9 Carranca Redondo. Licor Beir\u00e3o is the product (formerl y medicinal and sold in a small pharmacy) and how the product is sold: &#8220;spirited&#8221; and disruptive.  <\/p>\n<p>But the brand is not only made from the factory (a factory that combines progress with the &#8220;humanizing&#8221; detail of still manually placing the ribbon in the bottle). It is made of rugby, significant social responsibility, but it also harbors a well-kept secret: the original recipe.<\/p>\n","protected":false},"featured_media":2018,"template":"","categories":[32,31],"tags":[37],"class_list":["post-2148","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-episodios","category-portfolio-en","tag-cnn-marcas-com-historia-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/wlpinnovation.pt\/en\/wp-json\/wp\/v2\/portfolio\/2148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wlpinnovation.pt\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/wlpinnovation.pt\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":0,"href":"https:\/\/wlpinnovation.pt\/en\/wp-json\/wp\/v2\/portfolio\/2148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wlpinnovation.pt\/en\/wp-json\/wp\/v2\/media\/2018"}],"wp:attachment":[{"href":"https:\/\/wlpinnovation.pt\/en\/wp-json\/wp\/v2\/media?parent=2148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wlpinnovation.pt\/en\/wp-json\/wp\/v2\/categories?post=2148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wlpinnovation.pt\/en\/wp-json\/wp\/v2\/tags?post=2148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}